new green power 永鑫能源

In the realm of sustainable energy, NGP (New Green Power) stands as a trailblazer in Taiwan's solar industry, renowned for its comprehensive expertise spanning development, design, construction, and project management. Tasked with revolutionizing their brand, we embarked on crafting a visual identity that would encapsulate NGP's essence while propelling them into a new era.

The brand revamp concept centered on instilling a sense of adaptability, sustainability, vision, and connectivity. Emphasizing perpetual movement, the design conveys NGP's commitment to progress and innovation. An open platform ethos was integral, fostering collaboration, shared values, community bonds, and an overarching aura of positivity.

<sub>在可持續能源領域，NGP（New Green Power）是台灣太陽能行業的開拓者，以其在開發、設計、施工和項目管理方面的全面專業知識而聞名。我們的任務是為他們打造一個全新的品牌形象，以體現NGP的本質，同時將其帶入一個新時代。

品牌改造的概念圍繞在注入適應性、可持續性、遠見和連接感。強調永恆運動，設計傳達了NGP對進步和創新的承諾。開放的平台理念至關重要，促進合作、共享價值觀、社區聯繫以及積極樂觀的氛圍。</sub>

A pivotal aspect of the redesign was the transition from the verbose "永鑫能源 New Green Power" to the succinct "NGP," symbolizing a streamlined and modern approach to communication. Redefining the brand's essence as "connecting lives with green solutions" underscored NGP's forward-thinking mindset and commitment to making a meaningful impact on society.

^{在設計中，我們強調了NGP不斷前進的精神，同時重新詮釋了品牌名稱，從“永鑫能源”到簡潔的“NGP”，以突顯現代感和精簡性。重新定義品牌的價值和本質，我們將NGP定位為“以綠能 串連生活”，強調了他們的未來思維和對社會的積極影響。}

^{New Logo first appearance during the “Energy Taiwan exhibition”
國際台灣智慧能源週展覽 - 全新商標首次露出}

The result? A forward-thinking design that not only ushered in a fresh image for NGP but also extended their brand value, positioning them as a beacon of innovation and sustainability in the renewable energy landscape.

^{最終，我們成功地為NGP打造了一個全新且具前瞻性的品牌形象，不僅展現了企業的創新精神，更進一步擴展了他們的品牌價值，使他們成為可持續發展領域中的領航者。}