Year of the Tiger Campaign - New Taipei City Government
2022
𒊹︎︎︎ Promotional Campaign
𒊹︎︎︎ Illustration Design
Our team was tasked with creating a campaign that celebrated the Chinese New Year (2022 Year of the Tiger) while highlighting the beauty and diversity of New Taipei City. Inspired by the famous line of poetry "In me the tiger sniffs the rose", we chose to depict a gentle and calm tiger sniffing a beautiful Camellia flower, which represents the city.
We designed a calendar featuring the distinct features of each district in New Taipei City, showcasing the city's cultural and geographical diversity. The campaign also included the design of red envelopes and yoyo card covers, which were widely distributed throughout the city during the holiday season. It was an honor for our project to be featured in the governmental annual as well.
受新北市文化局委託設計及創建一個慶祝中國農曆新年(2022年虎年)並凸顯新北市之美和多樣性的活動。受到著名詩句「心有猛虎,細嗅薔薇」的啟發,我們選擇描繪一隻溫和平靜又可愛的老虎,嗅聞美麗的新北市市花 - 山茶花。我們設計了一份以新北市各區獨特特色為主題的日曆,展示了這座城市的文化和地理多樣性,同時結合虎年的主題。
受新北市文化局委託設計及創建一個慶祝中國農曆新年(2022年虎年)並凸顯新北市之美和多樣性的活動。受到著名詩句「心有猛虎,細嗅薔薇」的啟發,我們選擇描繪一隻溫和平靜又可愛的老虎,嗅聞美麗的新北市市花 - 山茶花。我們設計了一份以新北市各區獨特特色為主題的日曆,展示了這座城市的文化和地理多樣性,同時結合虎年的主題。
Our team's vision was to create a campaign that was not only festive and celebratory, but also deeply rooted in the cultural identity of New Taipei City. It was a pleasure to work on a project that brought together the traditional and modern elements of design, and to witness the community's positive response to our work.
活動還包括紅包和悠遊卡封面的設計,在假期期間廣泛分發於整個城市。我們團隊期待本節慶慶祝活動可同時深深扎根於新北市的文化身份。能夠參與這樣一個集傳統和現代設計元素於一體的項目,並見證社區對我們工作的積極回響,是一種莫大榮幸。
活動還包括紅包和悠遊卡封面的設計,在假期期間廣泛分發於整個城市。我們團隊期待本節慶慶祝活動可同時深深扎根於新北市的文化身份。能夠參與這樣一個集傳統和現代設計元素於一體的項目,並見證社區對我們工作的積極回響,是一種莫大榮幸。