The Source 所以生活
2016
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𒊹︎︎︎ Branding
𒊹︎︎︎ Packaging
𒊹︎︎︎ Integrated
We were invited to manage the brand image for "所以生活 the source", a brand that focuses on household and body cleaning products derived from the ocean's materials and elements. The brand's environmental-friendly approach, promoting the use of fossil-free chemicals in their products, was the inspiration for the minimalistic design, which embodies a fresh and zen vibe.
Additionally, we established two product lines, "返樸" and "歸真," with a commitment to reduce plastic waste, allowing families to tackle all cleaning issues with only two bottles. The brand's sense of responsibility towards Mother Earth is a crucial element of its identity.
我們受邀經營「所以生活」品牌形象,該品牌專注於以深層海洋元素為基礎成份的家庭和身體清潔產品。品牌的環保理念鼓勵使用無化石燃料的化學物質,這成為了極簡設計的靈感,體現了一種清新和禪意的氛圍。
此外,我們推出了「返樸」和「歸真」兩個產品系列,致力於減少塑料廢棄物,讓家庭只需兩瓶清潔產品就能解決所有清潔問題。「所以生活」對地球母親的責任感是其品牌最重要元素之一。
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