The Raw Sauce 祼醬
2020
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𒊹︎︎︎ Packaging
𒊹︎︎︎ Typography
The packaging design for the "Raw Sauce" was commissioned by Yu-ding-xin Soy Sauce Factory, a leading traditional soy sauce manufacturer in Yunlin, Taiwan. This premium soy sauce boasts several unique features, including a three-year aged dry pot oil, a nitrogen content of 2.35, and an annual production schedule.
To reflect the brand's commitment to quality and tradition, we opted for a minimalist design approach for the packaging. We chose a handcrafted paper label to evoke a sense of luxury and paired it with a stamped design technique for a more authentic, artisanal feel. The label design focuses on highlighting the brand name and product features in a clean, sophisticated manner.
御鼎興是台灣具代表性的傳統醬油製造商。而「祼醬」這款高級醬油因未經熬煮,所以釀造時間拉長至3年,且為乾式釀造,產量極少,醬的色澤更為黑褐。
為了體現品牌對品質和傳統的承諾,我們選擇了簡約的設計風格來設計包裝。我們選用手工紙標籤,以營造兼具奢華感及手工訂製感,並結合印刷技術,使整體設計更具手工感。同時我們使用高級紅酒的概念去製作外包裝,為此價值不菲的醬油提升珍藏價值!
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Overall, our design for the Raw Sauce successfully reflects the brand's values and product features while conveying a sense of sophistication and luxury to potential customers. The combination of high-quality materials and careful design considerations makes this packaging design stand out on shelves and attract customers looking for a premium soy sauce product.
︎︎︎ALL PHOTOS ARE PROVIDED BY THE CLIENTS 所有照片由客戶提供
︎︎︎ALL PHOTOS ARE PROVIDED BY THE CLIENTS 所有照片由客戶提供