"TEA OF HAKKA" campaign aim to help revive the tea culture exclusively for the Hakka people in Taiwan. With a focus on supporting local Hakka tea farmers and promoting their products, this project goal was to bring awareness to the unique qualities and history of Hakka tea and its unique culture.

The event included a tea market, where attendees could taste and purchase tea products from local Hakka farmers, as well as talks and sharing sessions from the farmers themselves. Additionally, an exhibition showcasing the project, supported by the Hakka Affairs Council of Taiwan, was held to further raise awareness and appreciation for Hakka tea culture.

One of the key features of the "Tea of Hakka" campaign is the use of the "5 colour tea" (五色茶) as the main color palette. This unique tea blend, also known as "Dong Fang Mei Ren" (東方美人), is a traditional Hakka tea that is known for its five distinct colors and flavors. This tea was used as inspiration for the color scheme of the campaign.

Another design element that was incorporated into the campaign was the traditional building structure of Hakka architecture. The typography on the logo type design was carefully chosen to complement the structure and style of these buildings. By combining these traditional elements with modern design techniques, the campaign was able to effectively promote the revival of Hakka tea culture and support local tea farmers.

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<sub>「客庄好茶」活動旨在幫助振興台灣客家族群獨有的茶文化。著重支持本地客家茶農並推廣其產品，這個項目的目標是讓人們了解客家茶的獨特品質和歷史，以及其獨特的文化。活動包括茶市場，參與者可以品嚐和購買來自本地客家農民的茶產品，還有來自農民們自己的講座和分享此外，由台灣客家委員會支持舉辦的展覽，進一步提高對客家茶文化的認識和欣賞。

「客庄好茶」活動的一個重要特色是使用「五色茶」作為主要的色彩規劃。這種獨特的茶葉，也被稱為「東方美人」，是一種傳統的客家茶，以其五種不同的顏色和口味而聞名。這種茶葉被用作活動的色彩方案的靈感。

另一個納入活動的設計元素是客家建築的傳統建築結構，並充分表現在標誌上的字體設計。通過將這些傳統元素與現代設計技術結合，活動能夠有效地促進客家茶文化的復興，並支持當地的茶農。</sub>