The New Taipei City 2025 “Spring Culture Voyage” Key Visual Design embraces the spirit of the Year of the Snake with a bold yet festive approach. The key visual features a uniquely crafted snake, composed of design elements that represent the essence of New Taipei City. By utilizing the elongated form of the snake, we evoke the dynamic cityscape, weaving through landmarks, museums, and gardens—symbolizing the cultural journey encouraged by the campaign.

^{新北市 2025「文化走春」主視覺設計 以喜慶的方式呈現蛇年精神。主視覺以模組式設計打造一條象徵新北市城市精髓的蛇，其蜿蜒延展的形態呼應城市的動態天際線，巧妙地穿梭於城市與園林之間，象徵本次活動所鼓勵的文化探索旅程。}

This visual campaign celebrates the Lunar New Year, inviting citizens to explore and experience the rich heritage of New Taipei City. Traditionally, snakes may not be perceived as friendly creatures, but our design challenge was to transform this imagery into something warm, welcoming, and full of festive cheer. Through a combination of flowing forms and vibrant colors, the snake is reimagined as an elegant and approachable symbol of the New Year.

^{活動以農曆新年為核心，邀請市民深入體驗新北市豐富的文化底蘊。蛇通常給人冷峻或不親切的印象，而我們的設計挑戰在於如何將這個形象轉化為溫暖、友善，且充滿節慶氛圍的象徵。我們透過流暢造型、鮮明色彩與可愛的卡通形象，使這條「金蛇」能說出新北故事，也帶來可親與喜慶的節日氛圍。}

Beyond being a key visual wrapped around the city during the Lunar New Year, the design extends to a range of souvenirs, transforming everyday objects into collectible mementos of the festival. Among the many souvenirs, the most popular design is the shopping bag.

This bag features the Year of the Snake key visual, enhanced with rainbow elements to bring a sense of vibrancy and festive charm. The colorful rainbow symbolizes New Taipei City's cultural diversity and inclusivity, reflecting the city's rich artistic, humanistic, and social vitality. The snake is presented in a stacked, two-layered rainbow form, representing the auspicious meaning of "rising to the next level in the new year." This design not only adds depth and visual richness but also conveys a message of hope, growth, and celebration for the festive season.


<sup>這組主視覺以廣告形式在年節期間出現在城市的不同角落，更擴展至多樣化的紀念品設計，讓節慶氛圍更具體呈現於日常生活之中。 在眾多紀念品中，最受歡迎的是織布手提包包！

這款購物袋以主視覺為核心，融入彩虹元素，為整體設計增添活力與吉祥氛圍。 彩虹的繽紛色彩象徵著新北市的文化多樣性與融合性，展現這座城市豐富的藝術、人文與社會活力。蛇的形態以兩層彩虹堆疊的方式呈現，象徵著「新年步步高升」的美好寓意，不僅帶來視覺上的豐富層次感，也傳遞出充滿希望與成長的節慶祝福。</sup>