Designing the visual identity for OFALO, a brand focused on using indigenous plants in their cosmetic products, was a unique and inspiring project. The name, meaning "seeds in the flower", is a beautiful representation of the brand's values - spreading the seeds of beauty using traditional methods. The logo design, featuring a soft, hand-drawn dandelion, perfectly captures the essence of the brand. The versatility of the logo allows it to be placed in various directions and angles, giving it a modern yet authentic feel.

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_{OFALO是一個專注於在化妝品產品中使用台灣原生植物的品牌，本次品牌設計是一個獨特具啟發性的項目。品牌名稱在原住民族阿美語中，意為「花中之種子」，美麗地體現了品牌價值觀 - 以傳統方法傳播美的種子。}

CONCEPT →

In addition, we wanted to show that not just indigenous patterns or graphics can be used in an indigenous brand, but a modern approach can also communicate the ancient beauty of traditional methods.

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_{標誌設計以柔和、手繪的蒲公英為特色，彷如在空中捕捉到品牌的本質。徽標的多功能性使得它可以以不同的方向和角度放置，呈現出各種遠近對比下的美。此外，我們期待展示，在原住民品牌中，不僅僅只能使用原住民族風的圖案或圖騰，現代方法也能有效傳達傳統方法的古老美感。}

A versatile application followed by the concept of a flowing dandelion in different distance.
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_{以流動的蒲公英在不同距離上的概念為基礎，
實現多樣的應用情境。}