OFALO - Spread The Seeds of Beauty
2021
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𒊹︎︎︎ Branding
𒊹︎︎︎ Packaging
Designing the visual identity for OFALO, a brand focused on using indigenous plants in their cosmetic products, was a unique and inspiring project. The name, meaning "seeds in the flower", is a beautiful representation of the brand's values - spreading the seeds of beauty using traditional methods. The logo design, featuring a soft, hand-drawn dandelion, perfectly captures the essence of the brand. The versatility of the logo allows it to be placed in various directions and angles, giving it a modern yet authentic feel.
OFALO是一個專注於在化妝品產品中使用台灣原生植物的品牌,本次品牌設計是一個獨特具啟發性的項目。品牌名稱在原住民族阿美語中,意為「花中之種子」,美麗地體現了品牌價值觀 - 以傳統方法傳播美的種子。
CONCEPT →
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In addition, we wanted to show that not just indigenous patterns or graphics can be used in an indigenous brand, but a modern approach can also communicate the ancient beauty of traditional methods.
標誌設計以柔和、手繪的蒲公英為特色,彷如在空中捕捉到品牌的本質。徽標的多功能性使得它可以以不同的方向和角度放置,呈現出各種遠近對比下的美。此外,我們期待展示,在原住民品牌中,不僅僅只能使用原住民族風的圖案或圖騰,現代方法也能有效傳達傳統方法的古老美感。
![](https://freight.cargo.site/t/original/i/ba610c6e8313b49a391cdecf2d39c96813cce982b5771ffcde18277b51c19f17/Artboard-2.png)
A versatile application followed by the concept of a flowing dandelion in different distance.
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以流動的蒲公英在不同距離上的概念為基礎,
實現多樣的應用情境。
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以流動的蒲公英在不同距離上的概念為基礎,
實現多樣的應用情境。
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