The visual identity for “MOVE TO ZERO 藝文永續行動” is rooted in the concept of transformation—moving from awareness to action toward sustainability in the arts and culture sector. Inspired by the core theme of “0,” the design reinterprets the number zero as a symbol of cyclical renewal and regenerative momentum. This circular motif not only reflects the idea of a continuous, evolving process but also echoes the vision of achieving net-zero emissions through unified action.

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_{「MOVE TO ZERO 藝文永續行動」的主視覺設計以「轉化」為核心概念，象徵藝文界從意識到實踐、邁向永續的具體行動。設計靈感源自「0」這個符號，將其轉化為象徵循環與再生動能的圖騰，代表著不斷推進、持續演進的永續旅程，同時呼應淨零排放的願景。}

To reflect the essence of both environmental consciousness and artistic expression, the key visual integrates organic, directional shapes & arrows and subtle references to art and cultural forms within the cycle itself. Shades of green and blue are chosen as the primary palette, evoking the natural world and projecting a sense of calm, clarity, and future-forward thinking. These colors also reinforce the campaign’s message of ecological responsibility and collective harmony.

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_{為了融合環境意識與藝術文化的視覺語彙，設計以指向箭頭構成圓形結構，並在其中融入與藝文相關的意象，象徵創意與文化在永續進程中的核心角色。整體配色以綠色與藍色為主軸，傳遞自然、生態與清新的感受，直接呼應行動的理念。}








This design serves not just as a visual anchor for the event but also as a communicative tool—helping participants quickly grasp the campaign’s vision of fusing sustainable practices with art and culture. Through simplicity and symbolism, “MOVE TO ZERO” positions itself as both a call to action and a hopeful gesture toward a greener, more resilient creative landscape.

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_{協助參與者迅速理解活動訴求與永續目標。透過簡潔而充滿意義的符號設計，「MOVE TO ZERO」成為一項集結藝文力量、邁向永續未來的行動倡議。}