Drawing upon the shop's origin in Lukang and the cultural significance of Chinese temples, we utilized wood sculpture as the primary design element to create a logo that is both unique and memorable. The warm, earthy tones of the woodwork are complemented by the bold, modern typography, creating a balance between tradition and innovation. The end result is a visually striking logo that captures the essence of this beloved bubble tea shop and its roots in Taiwanese culture.

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_{借鑒了店鋪源於鹿港的起源和中國寺廟的文化意義，我們運用木雕作為主要的設計元素，創造出一個獨特而難忘的商標。木工作品的溫暖、自然的色調與大膽、現代的字體相輔相成，實現了傳統和創新之間的平衡。最終呈現的是一個視覺上引人注目的商標，捕捉了這家受人喜愛的珍珠奶茶店的本質和其在台灣文化中的根源。}

CONCEPT →

We were also responsible for designing all the marketing materials, including the cups, menu, shop front interior, and other visual elements that create a cohesive brand experience for the customers. Our goal was to create a welcoming atmosphere that incorporates the traditional elements of Lukang and Chinese culture, while also conveying a modern and trendy vibe that appeals to the younger generation.

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_{我們負責設計所有的市場營銷材料，包括杯子、菜單、店鋪內部裝潢和其他視覺元素，為顧客創造出一個統一的品牌體驗。我們的目標是創造一個融入鹿港和中國文化傳統元素的友好氛圍，同時傳達出時尚現代的氛圍，吸引年輕一代的喜愛。}